Steps in copy writing for Entrepreneurs!

Step 1. Even if you are awaken at 3 in the morning, you have to tell about your product to the tips of your fingers and even more. It does not matter what you sell: woodworking machines or character clothes, corn driers or dietary bread. You have to know even more than the owner or CEO. You have to know all drawbacks, all hotspots, all competitors. You have to know everything! If you do not know anything, go and get to know. Advice # 1: Learn about your product\article\service everything and even more. Step 2. Sell all services. A conversation at the office of a small company from Nevada: You know, we have to make an impressive price proposal. We go in the personnel recruitment, hold trainings, ropes courses, use a mystery shopper, work sometimes at elections and run advertising campaigns.  What is the aim of the price proposal?  Sell everything, of course!  When you sell everything, you won’t sell anything. The only thing that may be sent in this copy is that the company specializes on everything. They hardly read an advertising copy with a long list of goods\services and do anything but buy it. Advice # 2: Before you start writing a copy, remember: sell and write about a single group of goods or services. A single letter cannot sell all goods and services being sold by your company. Step 3. Look at the copies written by your competitors. Certainly, the same as the product, you have to know about the competitors as much as you can. Use a mystery shopper, learn every inch of their sites, collect the most information. They also write copies. Learn what they are, how they write, what they write about. You must be different, and dramatically. Advice # 3: Learn the competitors’ copies. Step 4. Why are the best copywriters the former «sellers». Because only who personally clerked knows how to sell the product. He comprehends when the customer says «yes» and buys. That's what the marketing experts without face-to-face selling background are short of, very often. If you have never sold your product, tomorrow you can drop into your sales department and participate in customer communications. Or at least just sit for a while nearby in negotiations, drinking in all to the utmost. Advice # 4: If you haven’t sold your product, get up and sell. Step 5. Why are the best marketing experts those who bought your product? Know why? In Dan Kennedy’s book, I found such a phrase: «You cannot write a copy until you’ve walked a mile in customer’s shoes». Before you start, you have to know why he buys. And in this regard, you have to know everything about him. In an ideal scenario — you must be him. Who are these people? Even if your business is based on B2B (business to business – When companies do not buy, but specific people buy and make decisions). The marketing expert usually keeps to the following features when describing the core audience: gender, age, education, income. So, are you going to sell anything to this audience? Or to write some kind of letter? It is not enough for an advertising copy. Why do they buy your product? What hobbies do they have? What do they dream about, where and what do they mean? What children do they have? What dreams do they see? What do they think of? What car do they drive? You have to know everything required to sell your product. The more you can get know, the more specified number of groups you may get from your database, the more specified will be your proposal. Hence, the likelihood that your product will be bought is higher, which means that you will make money. The correlation, I think, is clear and evident. Advice # 5: «Walk a mile in customer’s shoes.» Step 6. How to know about the potential customer what is necessary? Choose the required parameters for your business regarding existing customers. Analyze your customer database - CRM, question the sales clerks. Finally, ask the customers themselves. Be maximally accurate. And ensure that a parameter-specified description of target groups is made. Only from this, you may start writing your copies. Ask your customers. If you are short of data and you see that you have insufficient information, you may ask your customers. There is always a survey research, but you must do it very very carefully and properly, especially if we are talking about VIP-audience. Generally, people do not like further questions. But they like getting presents and being cared. Therefore, if you are going to ask something, ask the customer to get information — make sure you give him something in return. Here, you pursue two goals at once: Firstly, you make an additional loyalty. Secondly, you get information of the customer. Example: A yacht club in Florida informs the customer when delivering a yacht that it would send a New Year’s gift as they speak (in July). The club stands out from the mainstream and asks the customer to fill in a small survey. It contains questions required for a more personalized proposal. The positive reaction is guaranteed. What is funny: You are congratulated for Christmas already in July. Additionally, a present. But it works. Under the influence of such a positive emotion, the customer gives any appropriate information. Advice # 6: Divide into groups; make a parameter-specified description of these groups. Answer the question: why does one or another customer buy your products, in particular (tell only the truth, do not dream up anything).

Automation Testing

Online test is mostly related to java and selenium code and output value
And in  interview questions around your projects would be asked  like POM, testng, java, Jenkin, agile.


Automation testing First round:
Upcasting
Down casting and how many ways we can declare it
Difference between verification and validation
Program to reverse string
Test case design format
Difference between smoke and sanity and Regression
V-V model
Agile model and how you used it in your project
Over loading and over ridding concepts compare that in your selenium script
What's webdriver methods are overridded

Second round :
How do you handle dynamic webelement
If any space is there before and after any webelement how do you write XPath for that element
Write code to select 5th element in a dynamic webtable
Code to get the text available in a placeholder(edit box)
About agile
What is scrum of scrums

Stop blaming your past and start claiming your future.

Attractive qualities for Woman :
What topics to talk about :
1. Patience.
2. Confidence.
3. Mission
4. Ambitious

1. Music
2. Early years in childhood, going to Karavali festival, crush in school, learning to drive, learning to ride. First love at work. You remind me of a college teacher who liked to tell stories about history.
3. Travel : Get her to open up and listen. Have one or two exotic locations.

1st round: Online Test

SDLC, Testing Concepts, SQL, few Basic Aptitude questions

 2nd round: Technical Interview

1. Concepts mentioned in the CV
2. List Test scenarios for real time situations provided
3. SQL queries - mostly Join queries, count, select statements
4. Regression related questions
5. SDLC models
6. Testing and defect lifecycle

 3rd round: Technical & few managerial questions

1. Real time scenarios & how to deal with them
2. SQL queries join and few other basic queries
3. Defect Severity Priority, what is it, how you have used in the project
4. What are exceptions,
5. Test Case Design Techniques, Boundary value analysis mostly


 4th round: Managerial

Why the job switch & generic questions
Questions around experience working on Agile
- Difference btw agile waterfall
Why do you choose these and when
Agile Scrum process
How are Requirements planned for every Sprint

A bridge he’d either learn to build and to cross, or remain torn between his dreams and his need to earn a living. This bridge is the ability to get people to notice you, to believe in the value that you have to offer and to pay you the money which you need in order to build your dreams and to promote them to other people. Hope alone isn’t enough. Having clear, written goals isn’t enough. Persistence isn’t enough. Self-confidence, motivation, skill, creativity and resilience aren’t enough. Regardless of how much value you have to offer the world, you have to communicate that value clearly and convincingly enough to OTHER people so that they see it, believe in it and invest in it. Whether these people represent your customers, investors, business partners, agents, publishers, or even the people who count on to support you (friends, family, partners etc), the size of your success will be directly proportionate to your ability to communicate the value of your dreams to other people.

Here are some questions that will help you get the business: •   How soon would you want to put this in place? •   If I show you how you can save money/ time/improve yourself, etc., would you be ready to start today? •   In an ideal world, when would you like the candidate to start? •   What do you think is the typical notice period for this type of candidate? •   Ideally, when would you like to be making an offer to the candidate? •   How does your company purchase a service of this type? •   How does your company make the decision to engage a recruiter? •   What are the organisational relationships that influence the decision? •   Who are the people typically involved in this decision-making process? •   What are the concerns or roadblocks that could crop up down the road and get in the way of us working together? •   What timely and relevant issues are going on internally? •   What do like most of all about your current recruiter? •   What would you like to see your current recruiter do less of? •   What are the implications if that was to continue? •   Who else in your company should I be presenting to and following up with? •   What will it cost you and your company if you keep things the way they are today? •   I am curious, Mr/Ms Prospect, do you want the top candidate that is not actively looking, or do you want any candidate that is desperate for a job? Here are some questions you should be asking, and what you must know BEFORE you present your offering. Find out what their number one and number two challenges are in the business right now. Ask, “If I could help you to overcome the two biggest challenges when recruiting right now, what would those be?” Wait for a response… Once they have given you their two biggest challenges you can ask, “What are the implications for the business if these challenges continue?” Wait for a response… “What are the implications for you on a personal level if these challenges continue?” Wait for a response… “If I could help you to overcome (name of two challenges), I guess you would be open to that?” Then you present a solution to their problem.

Prepare couple of questions on time and distance puzzles.Eg: Two trains are traveling  at 20 and 60 km per hr. At what speed will they cross each other.
Sometimes one or two questions will be asked in one of the tech rounds just to check problem solving. 99% of the interview is hard core technical interview.

Name of the book :  Attracting talent naturally!
1.Whats my story?
2.Why you should read this book?
3. Challenges in my career
4. Solutions i built to solve problems.
5. How NLP can help you in recruiting ?

Automation questions

Hi, We are looking for Automation testers with exposure to Java , Selenium and Mysql (preferred) or any other database with (3-5 years) for a product MNC based out of Bangalore.
Any experience in Web API would be preferred but not mandatory.
Shortlisted candidates would be invited for interviews on Monday, 4th Feb. Please share your refferals with Neetha.k@kandidtech with Subject line as Referral and who has referred.

 Job description :
Participates in estimation of automation deliverables for product features per requirements during SDLC phases.
 Translating requirements and test designs into test artifacts (test cases, automation
scripts, test plans) for the product functionality implemented.
 Follow and meets established design patterns and standards
 Design and define acceptance tests and automation to meet established acceptance criteria.
 Verify and test implemented functionality.
 Assist with test planning and test execution efforts
 Collaborate with product domain SME to achieve quality deliverables.
 Maintain an test automation framework
Requirements:
 Bachelors in Computer science Degree with  3-5 Years of experience in the related field.
 Understanding various automation frameworks.
  Experience building test automation frameworks and scripts for software products
  Maps business and technical requirements into test suites, test cases and test scripts
  Strong analytical and problem-solving skills
  Creative, independent, self-motivated and adaptable to learn new technologies
  Should be able to write SQL queries and retrieve result set/record set from DB
  Good verbal and written communication skill
 JavaScript/VB-script minimum 2 years of  experience required
 .NET or Java knowledge - should be able to build simple front end application
  Experience in understanding XML and XPATH
  Experience in any of the testing tools, HP-UFT/Test Complete/Selenium –cross browser, mobile testing.

Getting more people on your ‘list’ Connect with them on LinkedIn - for the sake of repeating myself, the four main reasons why prospects will never buy from you are. • They don’t KNOW you • They don’t LIKE you • They don’t TRUST you •   They have no NEED for what you do

Design car service in database
How to implement factory pattern in spring
Query related question
What is the advantage of jstl
Benifit of spring and normal mvc
How to handle cache
Create object pool
Whats your experience managing a technical team
If any issue Comes from your work deliver how do you manage

But imagine this… What if you could jolt these Stage #1 prospects out of their indifference by transmitting a message that: Grabs their attention with a headline that they can’t ignore (I’ll show you a formula for this later). Makes the symptoms of their problem clear, urgent and critical. RevealstheTRUE source of their problem. Presents the concept of your product or service as the superior solution to the prospect’s problem. Makes the prospect a time-sensitive offer which compels them to either 1) solve the problemRIGHT AWAYby purchasing your product or service or to 2) request more information about possible solutions. This can be done withANY product or service worth selling. Notice that I started by jolting the prospect out of their indifferent. This is the “Trance Breaking” shortcut which will be covered in my upcoming book “21 Shortcuts to Persuasion.” You get a free sample from this book, and many others by signing up for my email list….

First – “I’ve been thinking about our meeting…” Well, that makes a change, doesn’t it? Most of your competitors rarely, if ever, do that. What a great expression to start a meeting with. It will make you look so professional and so different and so in control compared with the other recruiters who call on that client. The next few words are – “…and I’ve prepared an agenda…” How many people have you ever met, or, more importantly, how many people has your client met who took the time, trouble and effort to prepare an agenda? Again, this separates you from other recruiters and makes you look professional. Now you say – “Is there anything you’d like to add?” In order to answer this question what must the client do? They must read the agenda. At this point, slide the AGENDA over to the client, then SHUT UP and WAIT for a response. Simple, isn’t it? Yes - provided you remain quiet having asked the question. Look down and read your copy again - the client will read the agenda and then respond to your question. Because they’ve read the agenda you’ve now opened the files in their mind about the topic in hand, and created a route map for the meeting. The majority of the responses that the top recruitment/search firms have received over the years to this question (and the majority of the responses reported to me by those who now use agendas) go something like this, “er, no - that’s great!” Just think about that for a moment... You took some time and worked out what you wanted to discuss with the potential client. The way you positioned it means the client has now agreed to YOUR agenda. What would it mean to you and your business if every time you had a meeting with a client they agreed to your agenda?

Principles for Entrepreneurs :
Fact #1: Universal Opinions Are Often Mistaken for Universal Principles
Fact #2: Value is In the Eye of the Money Holder

Copywriting Success Requires Being Respectful This is my final point.

Successful copywriters first and foremost respect language, vocabulary, visual imagery, emotional ideas, tactile sensations.

Successful copywriters respect the craft of selling.

Successful copywriters respect their audiences.

Successful copywriters respect integrity and authenticity.

Did you complete the six-step process? 1. Listen 2. Define 3. Rephrase 4. Isolate 5. Present solution 6. Close (or next step) Closing Did you? Get the prospect to identify all possible problems that might be solved by your service? Get the prospect to identify the value of solving the identified problems? Get an agreement that the proposed solution provides the values identified? Ask for the business (“Why don’t we go ahead with this?”)?

Tech lead for R&D

1. Probable online Test questions :
A. Know the function names in selenium, eg:
1. Screenshots
2. Switch to frameworks.. Etc..
Please brush up on collections.
Programs in hashmap and hashtable to figure out output. Please work on some specific programs which are tricky.
Questions related to boxing and unboxing.
Whenever you are parsing a null value with an integer (null) to a function which carries integer parameters..what is the ouput. Is it zero or compile time error or run time error.
Please revisit your knowledge on POM , Data driven and keyword driven framework for the test.

But, since Stage #2 prospects are curious about solutions and since they are searching for information, they’ll respond either to lead capture offers (more on this later) OR, sales messages which: Grab their attention with a headline that challenges them to see their problem from a new angle. Make the symptoms of their problem clear, urgent and critical. Reveal the TRUE source of their problem. Present the concept of your product or service as the superior solution to the prospect’s problem. Present a time-sensitive offer which compels the prospectto either 1) solve the problemRIGHT AWAY by purchasing your product or service or to 2) submit their contact information and request more information about possible solutions. Notice that this is almost identical to the Stage #1 prospect approach, with the exception of the opening. But don’t let this trick you. The Stage #2 new opening strategy completely changes the direction of steps 2 - 5 because it puts the letter into an entirely different emotional context. As you might have noticed, the primary emotion for grabbing a Stage #1 prospect’s attention is fear.

But, since Stage #2 prospects are curious about solutions and since they are searching for information, they’ll respond either to lead capture offers (more on this later) OR, sales messages which: Grab their attention with a headline that challenges them to see their problem from a new angle. Make the symptoms of their problem clear, urgent and critical. Reveal the TRUE source of their problem. Present the concept of your product or service as the superior solution to the prospect’s problem. Present a time-sensitive offer which compels the prospectto either 1) solve the problemRIGHT AWAY by purchasing your product or service or to 2) submit their contact information and request more information about possible solutions. Notice that this is almost identical to the Stage #1 prospect approach, with the exception of the opening. But don’t let this trick you. The Stage #2 new opening strategy completely changes the direction of steps 2 - 5 because it puts the letter into an entirely different emotional context. As you might have noticed, the primary emotion for grabbing a Stage #1 prospect’s attention is fear.

As you might have noticed, the primary emotion for grabbing a Stage #1 prospect’s attention is fear. Depending on your target market, excitement can also be a good trigger for Stage #1 prospects. But Stage #2 prospects are already concerned, so the gloom and doom is both redundant and negative. On the other hand, if they’re already excited, they don’t want to hear about the exciting benefits. They want to find out how they can experience the benefit themselves. So a Stage #2 prospect’s driving emotion is curiosity. When it comes to invoking curiosity, conspiracy, scandal and secret knowledge are just what the doctor ordered. You’ve seen those ads that talk about: “TheONE Well Kept Secret of ___ ,” …or: “The ___ Secret that Your __Doesn’t Want You to Know About.” If you’ve used these “secret knowledge revealed” headlines, you probably know that they don’t always work as well as some copywriting enthusiasts claim. Sometimes, they bomb miserable. I’ve seen it. Now you know why. It’s not the message, it’s the timing. For example, let’s pretend again that you’re my 35 year old man who actually cares whether he lives or dies. And let’s also assume you’re already concerned about prostate cancer and curious about solutions for preventing it. You see this in your email inbox, your postal mail or on a sponsored Facebook ad: **

The 8 step recruitment sales process This is a process that has been developed over many, many years of selling, as well as watching and listening to top performing recruiters from around the world. I have taught these methods and ideas to recruiters across thousands of markets. Here are the eight stages: 1. Beginning: This is where we focus the hiring manager’s mind on the conversation that is about to take place. 2. Feedback on what you know: You should already know a lot about the company from your research and you should have an overview of the industry. Remember, you have to instill confidence. 3. What is the situation?: Understand their role, responsibilities and their challenges when recruiting. 4. Implications: What are the implications of these challenges for the hiring manager and the company? Ideally, you should have at least two ‘implications’, one for the business and one for the ‘hiring manager’. Example questions: “What are the implications for the business if this problem continues?” To establish personal implications, ask, “What are the implications for you on a personal level if this problem continues?” 5. Needs and Wants: This is essential before presentation. So many recruiters launch into their ‘pitch’ about their services before they have obtained enough information from the hiring manager in order to understand the prospect’s wants, needs and motivation. In the gathering stage you will begin to understand the pain the prospect is experiencing. To confirm their ‘needs and wants’, ask, “So, if I could show you a way to overcome your hiring problems and the implications you mentioned, I guess you would be open to that, wouldn’t you?” “Seek first to understand, then to be understood.” ~ Stephen Covey 6: Presenting: This is where we focus on the reasons why the prospect will make a buying decision. 7. Concluding: This is actually taking the order, getting the sale. 8. Relentless follow-up: This is where we check that the delivery of the service has lived up to the promises we’ve made, or in the case where we didn’t win the business, it’s to keep in touch so that we do win the business when the client is ready to buy.

Law of exchange is to create massive value. If you want to become rich,  become so by creating massive value.  When you add value for your audience , becoming rich is a by product of that. 

Candidate Pitch!

Hi Rajesh,
I am the talent advisor for Kandidtech.com , we work with some of the best start-ups in India and  help experienced professionals land their dream job in 15 days.
Candidate: Ok,What all clients so you hire for?
Great question, 
But Rajesh,  we hire professionals who want to achieve and reach their next level.  We would not be able to help you if you don't have a strong reason for change. Because we work with start-ups who don't hire just coders but want to develop leaders.
Have you worked on any products, where you had encountered a challenging problem and solved it too ?

Recently we have placed Chandrashekar who was working with Practo with a very good product client.  His reason for change was to work with product company and work on  version of react native.  Similarly we have placed two more candidates at the same organisation for at different levels. What's your reason for change Rajesh?


 Rajesh,  I am already financially independent and would still do well even if I don't help you land your dream job.

But let me ask you a question,  what would it mean to you if we could help you land your dream job with an unbiased advice?

Don't you think it would be helpful if you land a great career opportunity with great compensation package ?

We would only recommend you to career opportunities which we feel would be the best fit based on your career aspirations.

But After speaking to you,  if we feel you may not be the right fit for the client right now.  We will drop a text message stating that you are not a select.  But if we feel you could be a potential candidate,  we will revert to you in 24 -48 hours and give you more details of the role.

Does that sound exciting to you?

Yes,  Nagesh that sounds interesting to me.  Please let me know how we could move forward.

Rreverse selling Techniques!

Answering questions with questions.
Two techniques
1. Reversing : Answering questions with questions.
2. Negative reversing :
Most powerful technique that can be used in any kind of situation, whether it's recruiting or selling.
It's the singular most powerful manipulation of the relationship in the dance that we play here. 
How  and when to apply reversing technique..
Reversing technique is used when the client brings smoke screen rather than the exact reason. 
Use the softening statement.  That's a great or an interesting or amazing question Ram. Looks like you are quite familiar with the concept. I am curious why would you be asking that question.
Negative reversing :
What thing about that guy did not take care of you?

Ask questions and validate

When clients make a statement they try to put more pressure on you.

Statements To Help in reverse selling.
1. Let me ask you a question
2. Tell me more about it.
3. Let's assume you get your expected salary and the work that you are looking for,  what happens after that.
First of all I don't know if you can qualify for this role as you seem to be pretty happy with where you are working and I don't see any reason why you have to look for change.
That's not my job to see that,  my job is to put something in and let's see if you qualify for it as I can't see any major reasons Now.  From then what happens is that we shortlist you and set you up for interviews.

Funnel details

The Funnel :

When some one comes to my landing page and they sign up for a webinar or they sign up for a lead magnet to download your 7 top tips on how to fill in the blanks...uploads the CV.

The next step is a thank you page. Add a video in the thank you page.
9 box process.
The problem : You could be doing lot of Webinars,  Or just the content cannon or just one thing and it's probably going to work and get some results.
Most of the market will tell you do this and that and you just have noise but not the face.

What you have to do is elevate yourself above the brand. Most of the times recruiter don't get great respect from clients also from candidates. They don't know who you are. You are going to more than what other 99% of the entrepreneurs  will do.

When you make the noise.  You don't have the face. They don't know who you are..

You become the face of the brand and the brand becomes the face of the industry. When they are ready to buy from you while you give value,  value and value.

Once people download the e-book or webinars,  then you can't get into to the following.
1. Inbound calls
2. Strategy calls
3. Create niche calls
Candidates and clients fall in to two buckets.
1.Fast track - I am ready now.
2. Slow track - I will be ready in 6 weeks or 6 months.
 The Solution :
How to make this happen.
1. Positioning yourself as the expert.
2. Creating webinars and content. (Bait the call or Magnet).
Next step after the webinar, Or after downloading e-book or Candiates uploading CV is. We can bait the next step which is a call with the client.
Thank you page,  my name is Nagesh Prabhu, am also a recruiter,  am the best recruiter in dev Ops and I am going to save your day. By giving a 50 minutes dev Ops strategy session. why I am here save you a lot of money and your day.

Download 7 top tips to hire the best talent in Java
Give them a video about how to hire Java candidates for.
We can make the next step exciting for them:

Gives clear opportunity for landing page.

In the webinars the following authority empathy, passion,  enthusiasm, funny wi help to get more cli*nts helps your cli

Each of us are having different elements to drive the client on webinars. 

Lead them to the CDA. Become the solution finder.  So that you can overcome  the objections.


Java developer recruiting videos
90 days  strategy:
1.

Automation Testing - R&D questions

Hi, We are looking for Automation testers with exposure to Java , Selenium and Mysql (preferred) or any other database with (3-5 years) for a product MNC based out of Bangalore.
Any experience in Web API would be preferred but not mandatory.
Shortlisted candidates would be invited for interviews on Monday, 4th Feb. Please share your refferals with Neetha.k@kandidtech with Subject line as Referral and who has referred.

 Job description :
Participates in estimation of automation deliverables for product features per requirements during SDLC phases.
 Translating requirements and test designs into test artifacts (test cases, automation
scripts, test plans) for the product functionality implemented.
 Follow and meets established design patterns and standards
 Design and define acceptance tests and automation to meet established acceptance criteria.
 Verify and test implemented functionality.
 Assist with test planning and test execution efforts
 Collaborate with product domain SME to achieve quality deliverables.
 Maintain an test automation framework
Requirements:
 Bachelors in Computer science Degree with  3-5 Years of experience in the related field.
 Understanding various automation frameworks.
  Experience building test automation frameworks and scripts for software products
  Maps business and technical requirements into test suites, test cases and test scripts
  Strong analytical and problem-solving skills
  Creative, independent, self-motivated and adaptable to learn new technologies
  Should be able to write SQL queries and retrieve result set/record set from DB
  Good verbal and written communication skill
 JavaScript/VB-script minimum 2 years of  experience required
 .NET or Java knowledge - should be able to build simple front end application
  Experience in understanding XML and XPATH
  Experience in any of the testing tools, HP-UFT/Test Complete/Selenium –cross browser, mobile testing.

Successful recruiters ask better questions and, as a result, get better answers. Most recruiters ask lousy questions that cripple their results.

Marketing message for candidates!

One of the candiates from my professional network is an amazing react JS developer for the past 3 years.  She joined one of top 50 technology firms in Bangalore.  After working for them for 1.5 years,  she felt the need to work for a start up again. But she is not finding suitable opportunities. I was able to find her a suitable role a month back with a well funded start up.  Well,  One of the main reasons why start up candidates look for career opportunities , is because of the brand name in the job market.  You could end up working for a firm where your skills are grossly under utilised. if you are a competent technology professional with craving for great work.  Then reach us and we will consider your profile for some of the best start-ups if we find the drive and passion to execute great work.  This is Nagesh Prabhu always reminding you when the right talent works for the right company both of them benefit immensely. 

Success is buried right underneath frustration.

Manual interview questions for R&D

Online  Test : 20 questions 32 minutes .All questions were multiple choice
1.in which step defect fix is cheapest.
2.process of defect tracking.

3.if environment is going down frequently and you found a defect what you should do.
4.by which testing  you can make new functionality added in system is creating issue in existing applications
5.range of input in a scenariois 1500
To 5000 what will be the valid test data.
6.exit and entry criteria where we do mention.
7.inscope and out of scope item where you do mention.
8.when automation testing can be taken into consideration.
9.what is the best suited option for regression testing (few checkbox with options)
10.update query
11.mutiple select questions in which SQL query we can use.
12.groupby needed where clause or not .

First round technical :
1.tell me about yourself
2.tell me about the project.
3.Roll and responsibilities of yours.
4.what all tools you are using.
5.Smoke sanity difference
6.Verification validation difference.
7.important column available in test plan.
8.verification Vs validation.
9.system testing and functional testing
10.Grey box vs white box vs black box
11.type of SQL query and name all the query under what.
12.two table given now write all kind of join as inner join outer join,left join,right join.and explain the output after joining the table. 13.stlc, defect lifecycle
14.explain constraints in SQL atleast type and what it means.

Case study round :
 Case study was related to one module which is called feedback module we can register, maintain,update and view feedback given by the customer. Based on ui we have to write the scenario.

VP round :
Then in VP round he explained about the company n project
Then he asked tell me about urself
Then asked me to explain my project in detail
Then gave me one logical function with one excel sheet of data
Asked me to analyse n give the total number of test cases can be written

Israeli round with Sheela :
1.tell me about ur self
2.why u choose testing as a career
3.diffrence between QA and QC
4.diffrence between structural and non structure testing, which 1 you will choose
5.why should I hire
6.what is ur strenght
7.what is ur accomplishments

8.how u will test a application when u dnt have any SRS document
9.if someone assigned u a defect for testing, how u will test that defects
10.she shared her screen and asked how I will test there website
11.when is ur last day
12.STLC stage with real time example
13.functinal and non functionl testing with real time scenario
14.how u will log a bug when u will get a new bug.
1. Give test scenarios for gmail
2. Gave some scenarios n asked for test scenarios
3. Why switching company
4. What are u expect in the new role
5. About test plan
6. How will u handle the situation when u have less time to test a function?
 7. And more about test scenarios for real-time application

Topics

1.5 skills which every recruiter needs to have.
2.Why candidates decline offers?
3.How to deal with offer declines?
4.3 essential mindsets which makes every recruiter successful.
5.What your hiring manager loves about a candidate
6.Starting with the end in mind.
7.Why creativity is essential in recruitment?
8.3 tips to become the most productive recruiter.
Clients :
9.Why startups fail to attract talent.
10.Difference between the corporate recruiter and a vendor consultant?
11.3 major challenges which every startup faces in hiring top talent. 

When mindset lightens up  Recruiting brightens up.
When mindset lightens up recruiting brightens up. 

67 % of Recruiters Say It's Harder Than Ever to Find Talent
Monster's 2018 State of Recruiting survey says that 67% recruiters say their job is more difficult than it was five years ago, and 62% of Recruitment Companies think it's tougher to find quality candidates for their companies than it was five years ago.

What you must measure after every call Did you research the prospect prior to the call? Did you learn something about the person and their business before the meeting? Did you send an outline of the agenda to the prospect before the meeting? Have three value-added points been prepared? Answer the three important pre-call questions: A. What is the goal of the call? B. What do I need to find out during the call? C. What’s the next step after the call? Qualifying Find out who the decision makers are by asking, “Who else, besides yourself, might be involved in the decision-making process?” Ask what process they normally go through when considering a new recruitment/search firm? Find out what their time frame is. Find out their specific needs. Ask: “If you could change something about your current recruitment/search firm, what would it be?” Surveying Ask open-ended questions (who, what, where, when, why, how, how much, tell me about it, describe for me). Ask about the corporate structure. Ask about the prospect’s role within the company. Other examples: What’s important to them in terms of recruitment/search firms? What’s interesting to them? (Then focus on that.) What risks do they perceive? How can we help to solve their problems? What do they think about our company? What do they like and dislike about their current provider? How are industry trends are affecting them? Ask what if questions. What would they like to see from a recruitment/search firm? What are their short-term and long-term goals? How can I become their most valued recruitment/search provider? What is our next step? Establish a specific follow-up schedule. Handling Objections Did you: Listen to the entire objection? Pause for three seconds before responding? Remain calm and not defensive? Meet the objection with a question in order to find out more? Restate the objection to make sure we agreed (communication)? Answer the objection? Did you complete the six-step process? 1. Listen 2. Define 3. Rephrase 4. Isolate 5. Present solution 6. Close (or next step) Closing Did you? Get the prospect to identify all possible problems that might be solved by your service? Get the prospect to identify the value of solving the identified problems? Get an agreement that the proposed solution provides the values identified? Ask for the business (“Why don’t we go ahead with this?”)? The 8 step recruitment sales process This is a process that has been developed over many, many years of selling, as well as watching and listening to top performing recruiters from around the world. I have taught these methods and ideas to recruiters across thousands of markets. Here are the eight stages: 1. Beginning: This is where we focus the hiring manager’s mind on the conversation that is about to take place. 2. Feedback on what you know: You should already know a lot about the company from your research and you should have an overview of the industry. Remember, you have to instill confidence. 3. What is the situation?: Understand their role, responsibilities and their challenges when recruiting. 4. Implications: What are the implications of these challenges for the hiring manager and the company? Ideally, you should have at least two ‘implications’, one for the business and one for the ‘hiring manager’. Example questions: “What are the implications for the business if this problem continues?” To establish personal implications, ask, “What are the implications for you on a personal level if this problem continues?” 5. Needs and Wants: This is essential before presentation. So many recruiters launch into their ‘pitch’ about their services before they have obtained enough information from the hiring manager in order to understand the prospect’s wants, needs and motivation. In the gathering stage you will begin to understand the pain the prospect is experiencing. To confirm their ‘needs and wants’, ask, “So, if I could show you a way to overcome your hiring problems and the implications you mentioned, I guess you would be open to that, wouldn’t you?” “Seek first to understand, then to be understood.” ~ Stephen Covey 6: Presenting: This is where we focus on the reasons why the prospect will make a buying decision. 7. Concluding: This is actually taking the order, getting the sale. 8. Relentless follow-up: This is where we check that the delivery of the service has lived up to the promises we’ve made, or in the case where we didn’t win the business, it’s to keep in touch so that we do win the business when the client is ready to buy.

Recruiters Script

Recruiters script :
I am not sure if its for for you but.
I am not sure if this service is suitable for your organisation,  but let me ask you question.  Hows it important for you to look for a job now?
What would be the professional and personal  

wanting to see our terms before you work with us. Assuming that the terms are to your satisfaction, if I could help you overcome your number one challenge when recruiting, what would that be?”

Every Master Was A Disaster!

Readers are Leaders!

4. Readers are leaders. Read a book or listen to an audio book and learn something new which could be of help in your career. 

Action Steps for Chapter One: 1.​Create your Conversion Quadrant: a.​What do you value in your business, what do your customers value, and how do they intersect? b.​What do you want to be the authority on? c.​What format of content production works best for you? d.​What’s the quarterly plan for your business, and what kind of content would best support those goals? 1 http://www.craigbailey.net/content-is-king-by-bill-gates/

Dating Advice!

Tell me if this has ever happened to you…

You feel like you’ve been doing everything right. You’ve been hitting the gym, you’ve been working on your game, and you’ve even been making a little bit of extra money on the side.

…but for some reason, girls don’t seem to pay any attention to you. Every day, you swipe right on Tinder, hoping that they’ll swipe back. You try asking girls out in your social circle, you try improving your text game, you try EVERYTHING! But nothing seems to work.

Well I’m here to tell you, my friend, that I’ve been in this situation. I’ve been there, where girls ignore me, and where I’m pissed off and don’t know what to do about it. So if that’s where you’re at right now, then read on.




What Girls Want
girls ignore you

Have you ever noticed that when you’ve got a lot of stuff going on in your life, girls always end up chasing YOU? I remember when I was back in college and I started a fraternity. It wasn’t even that great at first either, but something very interesting happened almost overnight.

I went from struggling to bang girls on Tinder, to having girls hit ME up asking what I was doing. Every night I’d get girls asking me about my day, what I was up to, and trying to come hang out…even if our fraternity wasn’t throwing a party that night. Why was this? What magically happened?

I’ll tell you what happened—my priorities shifted. I was no longer solely focused on getting laid and trying to rack up as many notch counts as possible, but rather I was focused on spending time with my brothers, and building up our fraternity name.

So then, this begs the question: what do girls want? It’s actually quite simple. Girls want a man who’s not going to make them a priority. They want men who are focused on their purpose above all else, whatever that purpose may be. And although they may deny it, deep down they know it’s true.



Hot Girls Are Easy

Have you ever heard the expression “you can have your cake and eat it, too”? Well while this expression doesn’t apply to all things, it actually does apply to women. See most guys think that you’ll need to make some sort of major sacrifice to get hot girls.

You’ll need to pay a whole bunch of money on expensive dinners and flowers and chocolates, or you’ll need to spend hours and hours with them before they open up their legs for you. As it turns out though, this is actually one of the biggest mainstream myths.

Getting hot girls is as easy as 1-2-3, and contrary to popular belief, you don’t need to invest a whole bunch of time or money into them. Don’t believe me? Think about the guys who get the most women out of everyone…are they typically spending inordinate amounts of time and money on a girl?

No, of course not. They’re the bouncers and bartenders who treat girls like shit. They’re the rock stars and celebrities who barely have the time of day for a girl. They’re the players and womanizers who can barely make enough money to scrape by, but somehow have girls lining up at their door.



Be Selfish

So what’s the secret then? How do you have your cake and eat it, too? The answer is actually pretty simple, and it’s something that you’d never think of. If girls are ignoring you—if girls are wasting your time, flaking on you, and being outright rude to you—then the answer is to simply be selfish.

Don’t double down on the time and money you’re giving them. Don’t desperately chase them with texts and calls. Don’t even bother responding to their messages. The solution is to focus so much on yourself, your finances, your health, and your success, that women become a second priority.

Rather than chasing women, let them chase you. Focus on your own shit. Build a physique so attractive to women, that they’re gaming you. Figure out a way to make so much money that you can do whatever the hell you want. Make friends with cool dudes, and spend time with them.

As much as women hate to hear this, it’s the truth. They are attracted to men who don’t put them up on a pedestal, and who put their own success first, before everything else. So funny enough, you actually can have your cake and eat it, too…and I’m going to tell you exactly how it’s done.



Raise Your SMV

The first thing I advise you focus on is raising your sexual marketplace value—this is basically nerdy PUA talk for how attractive you are. Think about it—doesn’t this intuitively make sense? Why the hell would you bother chasing women, when you can just become so attractive that they’ll chase you?

…and what’s more, is that raising your SMV is a double whammy. As you make more money, get in great shape, and cultivate hobbies, you’ll not only have a better life, but you’ll also be happier. On top of all this, you will also have girls chasing you, begging to be part of your life…so what the hell isn’t to love?

Sexual Marketplace Value, according to red pill theory, comes down to game plus attractiveness:

Game: Non-Neediness, Empathy, Integrity, and Self-Esteem
Attractiveness: Looks, Resources, and Status
So if girls are ignoring you, and you don’t know what to do about it, don’t sweat it. Rather than getting all upset about it, just focus on improving your attractiveness. This will bring more women into your life naturally, and from here it will be easier to learn game. Do both at the same time.

Lots of guys are angry that women ignore them, but do you know what? Getting rejected by women was the best thing that ever happened to me. No joke! Being rejected forces you to look at yourself deeply, see where your flaws are, and become a better man. You can either get better, or get bitter.



Get the “Alpha Physique”


Guys often get mad because they’re “too short,” or “not handsome enough,” but funny enough this doesn’t really even matter. Sure, it won’t hurt to be tall and good looking…but did you know that there’s a very specific body type, known as the “Golden Ratio,” that will make over 89% of women desperate to fuck you?

Yep, it’s true—and I’ve got a story to prove it. Years before I ever released the Body of an Alpha Routine to the public, I decided to test it for myself. After months of hard work, perfect nutrition, and a few supplements to help along the way, it was finally time to put it all on the line.

See, I live in a college town…and it’s LOADED with hotties. So when I walked out to the pool with my shirt off, I was pretty shocked at the results. Immediately, dozens of girls started eyeing me up and down like a piece of meat, and started flirting with me.

It was pretty shocking, but it’s true. So the next time a girl ignores you, so what? Just go to the gym, put in your dues, and get JACKED as a beast. Then the next time she comes around, asking to hang out, you can tell her “no thanks, sweetheart,” because you’ve got 5 other girls way hotter than her waiting in line.



Get “Fuck You” Money

Have you ever heard the term “fuck you money?” It’s basically when you’ve got so much cash, that you can walk away from any situation and not care one bit. This should be a major goal for every single man on planet earth, ESPECIALLY if girls are ignoring you and you’re unhappy with your life.

Your boss tells you to stay late, even though he said you wouldn’t have to? “Fuck you.” Some guy starts a fight with you, gets knocked out, and then is threatening to sue? “Fuck you.” A girl hates your guts, keys your car, and then lies to the cops? “Fuck you.”

Getting enough money to do whatever the hell you want is one of the best things you can focus on right now. Think about it—how much easier would your life be if you didn’t have to go to work each day, and instead you made your OWN day? A hell of a lot better, that’s for sure.

So instead of getting mad because girls don’t get back to you, learn how to invest in cryptocurrency so you don’t miss the “Bitcoin Millionaire” boat. Build a business, sell products online, become Jordan Belfort, hell do whatever it takes—just get the “fuck you” money that you deserve.



Build Your Lifestyle

Everyone says that women are attracted to millionaires, but funny enough it isn’t even their wealth half the time—it’s the lifestyle they lead. Think about it—what kind of lifestyle does a millionaire have? He’s probably out doing fun shit all the time, driving fast cars, and living life on the edge.

So rather than getting mad when girls ignore you, just build a lifestyle that attracts women. Do things like:

Go on vacations to cool spots around the world
Learn how to scuba dive, speak another language, and salsa dance
Spend time with your bros going out to parties, cool night clubs, and shows
Have fun hobbies like vintage car restoration, guitar playing, or cooking
Use your wealth to fuel your lifestyle—THEN you’ve got a master recipe for success! So again, don’t get all butthurt and upset because women ignore you. Believe me, I know that there’s a million websites out there telling you it’s “not your 

Content Marketing Strategy!

Simplified, here’s the overview of what should be in your quarterly plan: •​A clear statement of your ‘one thing’ •​Four themes you want to rotate through •​Three topics per theme, including key points to touch on for each •​Headlines for each topic (I recommend brainstorming a few variations so you can pick the best one) •​Scheduled date of publication for each topic Mapping your content out like this ensures that you can be strategic about your production: you can lead your audience to a certain action over time, you can educate them about a product before you’ve announced it, or you can just give them a complete, cohesive body of knowledge about the things that you all value. Whatever your goal, creating a plan in advance allows you to use your content to achieve it.

Horse drinking water!

There is the story of the young recruitment consultant who had just completed her first pitch. The client considers his options and decides to work with an alternative recruiter. On returning to the office, the owner consoles the young recruiter. The recruiter said, “Well, I guess you can take a horse to water but you cannot make it drink.” To which the recruitment business owner responds, “Your job is not to take them to the water, your job is to make them so thirsty they need to drink at our well”.

Fear and frustrations of a client

If you are a start up looking at serving customers and making a profit then its

If you are an IT director or VP who is not able to deliver the projects on time due to skill set. We may be able to help you if. 

SMS format - Candidates!

Hi, We are scouting for Manual testers with good exposure to Mysql (preferred) or any other database with (3-5 years) for a product MNC based out of Bangalore.
Shortlisted candidates would be invited for interviews on Wednesday, 6th Feb. Please share your refferals with Neetha.k@kandidtech with Subject line as Refferral and refferrees name. Please note we are looking for only joiners for these requirements.

Triple A formula for overcoming objections!

Here’s the simple Triple A Formula for overcoming objections: 1. AGREE 2. ANSWER 3. ASK! First, AGREE with what they’re saying. Sounds crazy, doesn’t it? The goal is to make them right, to acknowledge their perspective as true for them. It has been found over the years that when you simply AGREE with a prospect’s perspective, at least momentarily, it brings down their defensiveness and the conversation becomes much more cordial. Next, you ANSWER their question quickly and honestly. Then, you ASK them a question to take control of the conversation and focus on finding their pain. For example: “Send me over your terms.” Reply: “I can understand you wanting to see our terms before you work with us. Assuming that the terms are to your satisfaction, if I could help you overcome your number one challenge when recruiting, what would that be?” And off we go into the conversation... Then close for either a face-to-face or telephone meeting. Another example: “Everything is going fine, thanks.” Reply: “I appreciate that things are looking good for you at this very moment, but what is the one part of your recruitment process that if you could improve, would mean you had perfection?” Wait for a response. “So I suppose if I could show you a way to achieve that, that would be of interest to you?” And here is the universal formula that can be used for virtually any objection. It is the, “If I can, will you?” Let me explain. Objection – “You’re too expensive.” Reply: “I can appreciate you saying that. Tell me, Hiring Manager, if I could show you how our service will exceed your current supplier, I guess you would be open to that, wouldn’t you?” Then wait for the response… What is interesting about this technique is that sometimes it simply flushes out the REAL reason why they are not going to work with you. Objection – “You’re not on our PSL.” Reply: “I do understand, Mrs Hiring manager, but if I had a candidate who perfectly matched everything you are looking for, would you consider looking at them?”

Types of leads

#2 prospects, and that can be bad. Just as Fear is the driving emotion for Stage #1 prospects and curiosity is the driving emotion for Stage #2 prospects, Ego is the driving emotion for Stage #3 prospects. They’re driven by the fundamental need for validation, the need to feel important and significant and to invest their money in something that’s as customized as possible forTHEIR needs. This isFAR different than assuming that they’re simply looking for something the “best” solution.

Rajesh,  I am not sure if this career opportunity is for everyone but let me ask you a question. Why are you looking for a change.  I am not happy here so need a well paying job.  I work with a few MNCs and start-ups.  They were all hiring till last week.  Before I could do that let me ask you a question.  Are you really serious about the opportunity that I might have? Yes, I am.  As I said this is not for all,  I work with serious candiates and there is an investment them a few for my time working with you which will be three thousand. For three thousand you will get help in three things. 

How to communicate and present your profile to the hiring manager in the right way?
How to deliver your interview with the story telling method?
Technical mentoring and feedback.



If we For example, candiates says : “Send me an email.” Reply: “I can understand you wanting to see an email  before you work with us. Assuming that the email and job description  are to your satisfaction, if I could help you overcome your number one challenge when recruiting, what would that be?” And off we go into the conversation... Then close for either a face-to-face or telephone meeting.

Another example: “Everything is going fine, thanks.” Reply: “I appreciate that things are looking good for you at this very moment, but what is the one part of your profile life that if you could improve, would mean you had perfection?” Wait for a response. “So I suppose if I could show you a way to achieve that, that would be of interest to you?” And here is the universal formula that can be used for virtually any objection. It is the, “If I can, will you?” Let me explain.
Objection – “You’re too expensive.” Reply: “I can appreciate you saying that. Tell me, Hiring Manager, if I could show you how our service will exceed your current supplier, I guess you would be open to that, wouldn’t you?” Then wait for the response… What is interesting about this technique is that sometimes it simply flushes out the REAL reason why they are not going to work with you. Objection – “You’re not on our PSL.” Reply: “I do understand, Mrs Hiring manager, but if I had a candidate who perfectly matched everything you are looking for, would you consider looking at them?”

Topics for writing blogs, articles

1) How start ups and firms are losing revenues in lakhs and millions in business when the end product is not delivered on time?
2) What are the 4 things start firms can do to attract high quality talent?
3) Why
3 main reasons why startup clients and multinational companies lose talent?
1. The conversations are transactional.  Which means the interview experience of the candidate was not that great.
2. The discussion across all round came across more salesy.  Candidates join a new organization for their reasons. 

3 main reasons why startup clients and multinational companies lose talent?

3 main reasons why startup clients and multinational companies lose talent?
1. The conversations are transactional.  Which means the interview experience of the candidate was not that great.
2. The discussion across all round came across more salesy.  Candidates join a new organization for their reasons. 

What comprises a marketing plan

What a direct response marketing talks about prospect’s interests, desires, fears, and frustrations.

What is the call for action post thenmarkwtimg campaign...

It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer. It incorporates maintenance follow-up of unconverted leads. People who do not respond within the short-term follow-up period may have many reasons for not “maturing” into buyers immediately. There is value in this bank of slow-to-mature prospects. They should be nurtured and continue hearing from you regularly. Direct response marketing is a very deep topic with many facets. The 1-Page Marketing Plan is a tool that helps you implement direct response marketing in your business without needing to spend years studying to become an expert. It’s a guided process that helps you quickly and easily create the key elements of a direct response campaign for your business.

90 days plan!

1.   Over the next 90 days, what three things can we do to increase sales? 2.   Who are the 100 top potential clients we should speak to? 3.   What seven things am I grateful for right now in my life?

Three Basic Principles of Recruiting!

3 basic principles of recruiting  which most of the hiring managers don't know?
1. Hiring managers treat professionals as resources during the interview process.  As recruiters it's our duty to ensure that the interview experience of the candidate is great during the entire process.

If they know you and like you,  the they will  trust you .

What is marketing?

marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.

Intro for Lunkedin

Hey Nagesh

Are you still looking for qualified and highly experienced professionals to grow Kandid Tech?

- Bishal

What makes clients to work with experts?

What makes people buy?
People buy for their reasons and to satisfy their needs and wants.  You might buy a trouser or shirt to look good and improve your life style, because it makes you happy.  You could buy a tie and where it to office because you are expected to wear one on Thursday and you don't want your manager to reprimand you and instead avoid that painful interaction or meeting. Similarly candiates look for career opportunities for their own reasons.  The bottom line is you either want to feel happy or avoid pain.
1. People buy for two reasons either to avoid pain or to gain pleasure.
Same principle applies to recruitment.
Candiates want to switch careers as they might be unhappy with the following things of the many things.
1. Work in shifts and looking for a day job.
2. Staying far off from office and travel is taking a toll on family and health.
3. Wants to relocate to his or her native.
4. Marriage and relocation.
5. Doing work that is not interesting to them and their growth.
6. Wants to explore and seize the best paying jobs.
7. Long term Onsite opportunities
8. Want to work with a product company.
9. Not happy with the manager or management.
10. Long working hours and no flexibility to work from home.
11. Working on a Saturday or weekends.
12. Work life balance
13. Health issues
14. Travel time
15. They are happy with the current role but want to explore new career opportunities because they feel they deserve more.

5 tips to land dream career for candidates working in smaller firms

5 tips to land dream career for candidates working in smaller firms

The 8 step recruitment sales process.

The 8 step recruitment sales process This is a process that has been developed over many, many years of selling, as well as watching and listening to top performing recruiters from around the world. I have taught these methods and ideas to recruiters across thousands of markets. Here are the eight stages: 1. Beginning: This is where we focus the hiring manager’s mind on the conversation that is about to take place. 2. Feedback on what you know: You should already know a lot about the company from your research and you should have an overview of the industry. Remember, you have to instill confidence. 3. What is the situation?: Understand their role, responsibilities and their challenges when recruiting. 4. Implications: What are the implications of these challenges for the hiring manager and the company? Ideally, you should have at least two ‘implications’, one for the business and one for the ‘hiring manager’. Example questions: “What are the implications for the business if this problem continues?” To establish personal implications, ask, “What are the implications for you on a personal level if this problem continues?” 5. Needs and Wants: This is essential before presentation. So many recruiters launch into their ‘pitch’ about their services before they have obtained enough information from the hiring manager in order to understand the prospect’s wants, needs and motivation. In the gathering stage you will begin to understand the pain the prospect is experiencing. To confirm their ‘needs and wants’, ask, “So, if I could show you a way to overcome your hiring problems and the implications you mentioned, I guess you would be open to that, wouldn’t you?” “Seek first to understand, then to be understood.” ~ Stephen Covey 6: Presenting: This is where we focus on the reasons why the prospect will make a buying decision. 7. Concluding: This is actually taking the order, getting the sale. 8. Relentless follow-up: This is where we check that the delivery of the service has lived up to the promises we’ve made, or in the case where we didn’t win the business, it’s to keep in touch so that we do win the business when the client is ready to buy. There i

Qyestions to ask the client

“What do we need to do to get started?” Then shut up and listen.

“What do you need to ask me before we get started?”

persuasion for recruiters ebook

What you must measure after every call Did you research the prospect prior to the call? Did you learn something about the person and their business before the meeting? Did you send an outline of the agenda to the prospect before the meeting? Have three value-added points been prepared? Answer the three important pre-call questions: A. What is the goal of the call? B. What do I need to find out during the call? C. What’s the next step after the call? Qualifying Find out who the decision makers are by asking, “Who else, besides yourself, might be involved in the decision-making process?” Ask what process they normally go through when considering a new recruitment/search firm? Find out what their time frame is. Find out their specific needs. Ask: “If you could change something about your current recruitment/search firm, what would it be?” Surveying Ask open-ended questions (who, what, where, when, why, how, how much, tell me about it, describe for me). Ask about the corporate structure. Ask about the prospect’s role within the company. Other examples: What’s important to them in terms of recruitment/search firms? What’s interesting to them? (Then focus on that.) What risks do they perceive? How can we help to solve their problems? What do they think about our company? What do they like and dislike about their current provider? How are industry trends are affecting them? Ask what if questions. What would they like to see from a recruitment/search firm? What are their short-term and long-term goals? How can I become their most valued recruitment/search provider? What is our next step? Establish a specific follow-up schedule. Handling Objections Did you: Listen to the entire objection? Pause for three seconds before responding? Remain calm and not defensive? Meet the objection with a question in order to find out more? Restate the objection to make sure we agreed (communication)? Answer the objection? Did you complete the six-step process? 1. Listen 2. Define 3. Rephrase 4. Isolate 5. Present solution 6. Close (or next step) Closing Did you? Get the prospect to identify all possible problems that might be solved by your service? Get the prospect to identify the value of solving the identified problems? Get an agreement that the proposed solution provides the values identified? Ask for the business (“Why don’t we go ahead with this?”)? The 8 step recruitment sales process This is a process that has been developed over many, many years of selling, as well as watching and listening to top performing recruiters from around the world. I have taught these methods and ideas to recruiters across thousands of markets. Here are the eight stages: 1. Beginning: This is where we focus the hiring manager’s mind on the conversation that is about to take place. 2. Feedback on what you know: You should already know a lot about the company from your research and you should have an overview of the industry. Remember, you have to instill confidence. 3. What is the situation?: Understand their role, responsibilities and their challenges when recruiting. 4. Implications: What are the implications of these challenges for the hiring manager and the company? Ideally, you should have at least two ‘implications’, one for the business and one for the ‘hiring manager’. Example questions: “What are the implications for the business if this problem continues?” To establish personal implications, ask, “What are the implications for you on a personal level if this problem continues?” 5. Needs and Wants: This is essential before presentation. So many recruiters launch into their ‘pitch’ about their services before they have obtained enough information from the hiring manager in order to understand the prospect’s wants, needs and motivation. In the gathering stage you will begin to understand the pain the prospect is experiencing. To confirm their ‘needs and wants’, ask, “So, if I could show you a way to overcome your hiring problems and the implications you mentioned, I guess you would be open to that, wouldn’t you?” “Seek first to understand, then to be understood.” ~ Stephen Covey 6: Presenting: This is where we focus on the reasons why the prospect will make a buying decision. 7. Concluding: This is actually taking the order, getting the sale. 8. Relentless follow-up: This is where we check that the delivery of the service has lived up to the promises we’ve made, or in the case where we didn’t win the business, it’s to keep in touch so that we do win the business when the client is ready to buy.