Simplified, here’s the overview of what should be in your quarterly plan: •A clear statement of your ‘one thing’ •Four themes you want to rotate through •Three topics per theme, including key points to touch on for each •Headlines for each topic (I recommend brainstorming a few variations so you can pick the best one) •Scheduled date of publication for each topic Mapping your content out like this ensures that you can be strategic about your production: you can lead your audience to a certain action over time, you can educate them about a product before you’ve announced it, or you can just give them a complete, cohesive body of knowledge about the things that you all value. Whatever your goal, creating a plan in advance allows you to use your content to achieve it.
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