Action Steps for Chapter One: 1.​Create your Conversion Quadrant: a.​What do you value in your business, what do your customers value, and how do they intersect? b.​What do you want to be the authority on? c.​What format of content production works best for you? d.​What’s the quarterly plan for your business, and what kind of content would best support those goals? 1 http://www.craigbailey.net/content-is-king-by-bill-gates/