But imagine this… What if you could jolt these Stage #1 prospects out of their indifference by transmitting a message that: Grabs their attention with a headline that they can’t ignore (I’ll show you a formula for this later). Makes the symptoms of their problem clear, urgent and critical. RevealstheTRUE source of their problem. Presents the concept of your product or service as the superior solution to the prospect’s problem. Makes the prospect a time-sensitive offer which compels them to either 1) solve the problemRIGHT AWAYby purchasing your product or service or to 2) request more information about possible solutions. This can be done withANY product or service worth selling. Notice that I started by jolting the prospect out of their indifferent. This is the “Trance Breaking” shortcut which will be covered in my upcoming book “21 Shortcuts to Persuasion.” You get a free sample from this book, and many others by signing up for my email list….