Will Sutton Story - Allan Dibb

Willie Sutton was a prolific American bank robber. During his forty-year criminal career he stole millions of dollars and eventually spent more than half of his adult life in prison—and also managed to escape three times. Sutton was asked by reporter Mitch Ohnstad why he robbed banks. According to Ohnstad, he replied, “Because that’s where the money is.” When it comes to business the reason we want to focus so heavily on marketing is the same—because that’s where the money is.

Keeping candidates warm script

 Have forwarded your resume for shortlisting with the hiring manager. We will get to hear about the shortlist by monday evening or by tuesday before afternoon.

Confidence Principles for Attracting Women!

Confidence Principles to approach women :
1. Your mind and you are different. You can think that she will talk to you or fuck you and it will happen. Your mind is your biggest enemy.
2. When you see a girl, just go ahead and talk. Dont bother about who is standing close to you, who are walking and what they think about you.

On dating advice

The person who tries hardest holds least amount of power.

Offer Information which is not available every where!

Get your prospect in a “vacuum” Yeah, of course he's going to get all your competition's stuff too, but you want to position yourself in a unique enough way to separate yourself from the pack. Offer information they can't get anywhere else. Then you've got your own flock, your most important asset.

Mal Emery - Mortgage Story!

In the early 70’s I was twenty-two and the victim of a ‘down sizing’ exercise. My situation was compounded by the fact that I was newly committed to a mortgage and our first child was on the way

Elephant Story - Limiting beliefs - Mel Emery

The elephant can lift a ton with his trunk. This magnificent animal is one of the most powerful creatures on earth. But if you visit a circus you will see the elephant standing quietly, passively held by only a thin rope or chain attached to a little post dug into the ground. He could easily break free (if only he knew). Why doesn’t he? Because while the elephant was very young and considerably smaller and weaker, he was tied to a super heavy chain attached to a massive, immovable stake in the ground. He strained and strained, but try as he might, he could not break free! Soon he stopped trying and accepted his limitations and so no matter how big and powerful he has grown, he is convinced that he cannot move as long as he can see that he is tied to a stake in the ground. So many entrepreneurs and people in general, are ‘circus elephants’; immensely powerful but stuck within limitations manufactured only by their own beliefs and biases, and those of other people. In order to become wealthy quickly, you must have a particular mindset that will set you apart from all the ‘me too’ businesses out there. The mindset you must adopt is that getting rich quickly is feasible for you. Simply put, we all know people who make money easily and for that matter have great relationships as well. And do you know what popular opinion says about such people? That they’re ‘lucky’, because every thing they touch turns to gold. Wrong! What it really is, with these ‘lucky’ people, is their mind-set, they expect things to work out the way they have planned. But you need more than just a ‘rich’ mind set. That’s why there are 9 Laws, not one. As we all know, there are people who don’t believe that getting rich quickly is possible. Still others who say, “Yeah, but it only happens to someone else”. And if you listen to the average accountant, or read any standard book on business, they will tell you that it will take at least two years to break even and more to make a profit

Markering Message - Mel Emery

Right now is the greatest time in history to create wealth quickly in your business. More and more fortunes are being made with lightening speed and there’s good reason for that. I’m sure you are aware that the world is changing very quickly. So, of course, is technology.

Power of subconscious mind - Mal Emery

To have what you want in life, be it a car, a house or the lifestyle of your dreams, you must first be able to see (imagine) it, then believe that you already have it! Of course that can be a bit of a challenge, because most of us tend to focus more on what we don’t have and what we don’t want . . . so if we’re 15 kgs overweight and struggling to make ends meet financially, then that’s what we’re focusing on . . . and all we get is more of the same!

Your Mind - Mal Emery

Your mind cannot tell the difference between what is real & what is imagined. . . it will accept and manifest whatever you feed into it! SO FOCUS ON WHAT YOU DO WANT! I am convinced that the subconscious mind can be programmed or directed to search it’s vast stores to select, compile, and provide appropriate information, hence the ‘flash of inspiration’ you need in order to solve a nagging problem, to be in the right place at the right time, say or do that certain something at a specific time. It is a computer like function and I’m sure most people accept it as being logical, even if they don’t make a practise of ‘using it’. This phenomenon is nothing new! Thomas Edison is known to have locked himself in a quiet room, to give commands to his subconscious mind and, as he described it, “sit for ideas”. Sounds very like meditation to me. The programming tool used by Speed Wealth entrepreneurs to help them create that unshakeable belief in their ability and fierce determination to succeed, in times of stress and trouble is ... Definition of Purpose! This is how you can unleash the full power of your subconscious mind. (You will find it perfectly described in Napoleon Hill’s world wide best selling book “Think and Grow Rich” . Simply put, the clearer the picture you hold in your mind, of what you want, the more activity you generate inside your subconscious system. There are three main ways to put this to work and all of them involve writing. A) Continually develop your goals and put them in writing - If you’re not making the progress you’d like to be making, it is probably because your goals are not clearly defined. B) Write out your Business Plan - A written detailed business plan combines goal setting, action planning and problem solving. It makes ideas believable. C) Create and Use Daily Check Lists - You wouldn’t want to be on an airline where the crew demonstrates the pre flight safety instruction process, relying on memory rather than referring to checklists. Isn’t your day and the use of your time equally as important? Then incredible things begin to happen. The rest of my message contains practical guidance for achieving Speed Wealth. Become a Speed Wealth entrepreneur by believing it is possible for you to achieve the results you want in your life.

Need of customers in YouTube, FB, LinkedIn, Google Hangouts different

For example, Youtube users are often either looking for specific how-to information or they’re looking to be entertained. When marketing to them, we have to tap into these desires. People go to Facebook for the socialization aspect, and your message needs to be adjusted to appeal to this audience. We discovered these secrets by trial and error until we created a system that consistently attracts high quality leads and converts them into clients. Clients often come to me because they’re struggling to gain a foothold in their market. Or they’ve been making sales, but they can’t seem to get that breakthrough that allows them to fully roll-out their marketing to larger audiences. The solution is often the same. They’re trying to sell using old techniques that aren’t optimized for online audiences. You need to sell without selling online. You’ll soon see how this subtle difference in what you share and how you share it completely transforms your online results no matter what market or media you’re using.

Customer Avatar and how to write a copy right for your customer avatar- Will Compton

This is where you are going to make a typical customer profile... or what's called an Avatar. This is where the work you did earlier getting in your customer's head is really going to pay off big time. Write down everything you can think to put in a profile, become a detective and really get into it. Write his gender, age, ethnicity, his interests, political views, fears, desires, location and print out a picture of what he looks like. There are only two things that guide every decision you make: the desire for pleasure or the avoidance of pain. All other motivations fall into these two categories. What pain is your marketing trying to avoid? What pleasure do they desire? Once you've answered these questions then you can craft an offer that will be hard to resist.

Hungry customers starving, market to them - Will Compton

. 3. Setting Your Sights and Hitting The Target So you've opened a burger stand... what kind of advantages would you want to put your competition out of business? Since you can't answer me right now I'll go over the most common answers I usually get. Would you want... • ...fresher, higher quality ingredients? • ...a better, high-traffic location? • ...better advertising? • ...more loyal customers? What if I told you, you could have all that and whatever else you want, but... If you give me one simple thing, you'll never be able to compete. The most important advantage: a starving crowd. You probably could not sell a refrigerator to an Eskimo... if you didn't con them and say it's a heater or something. But you could probably sell water to a man dying of thirst... and for a good price too. First, find your starving crowd... some people call this niche marketing. Basically, find a hot niche and give them what they already want. In other words, get at the head of a parade that's already going on..

Get your foot of the break - Will Compton!

Get your foot off the break.

Are you driving down the road of life with one foot on the break? It seems absurd... but most people are. If you look at the lives of most highly successful people, there is a point at which they get very uncomfortable with being successful and they self-sabotage without even being aware of what they are doing. It comes to a point where you might not feel like you deserve everything you've achieved. It's almost part of the process... but some people's foots are jammed so hard on the break there are barely going anywhere. And it all comes down to the questions you are asking. Did you know, the inventor of Sticky Notes was actually trying to create a permanent glue when he had his “failure”? But instead of thinking of it as his failure, he asked a good question, “What could this be used for?” That simple process made him a fortune. You want better answers? Then ask better questions... Like, “Why do I want to go into business?” If the answer is to make money... well then yeah, you're one job is maximum profits to shareholders (you)... But you'll get to where you want to go much quicker if you also want to help other people solve their problems. Because ultimately... That's what business is all about: elegant solutions to difficult problems. I won't bore you with the Law of Attraction stuff or affirmations. In fact, affirmations are missing one little key piece of the puzzle... They aren't congruent. What I mean is: you can't consciously trick your subconscious mind into accepting something as true. By saying something like, “I am rich” over and over, you're only lying to yourself... and that's deadly for a marketer. You need to be intimately aware of how people really are, how they act when nobody is watching and what motivates them... In other words: totally tuned into reality. Instead of lying to yourself... Simply ask the right questions. See, your subconscious mind is like a search engine. And what are you doing when you put a keyword into Google? Essentially you're asking a question, right? Our mind is like Google except millions of times more powerful and it manifests your answers in the reality around you. For example, if I ask you, “Why is the sky blue?” You have no choice but to search for an answer, it's an automatic function of the subconscious. So what do you think will happen to someone asking himself disempowering questions like, “Why am I so broke?” You're right... He's going to be broke. Instead, if you ask yourself, “Why am I so wealthy?” Your mind is going to search for the answer and assume it's already the case, therefor manifesting wealth around you. You can use presupposition questions like this to program your subconscious for success. It's a great way to breakthrough those roadblocks that are holding your progress back. You could have limiting beliefs from decades ago sabotaging you... and you might not even know it. It's really not your fault. I mean, you weren't taught any of this in school. In fact, I don't think there's a traditional school in the world that will teach you anything you need to make it. These limiting beliefs have a lot do with what you associate pain and pleasure to (the two motivating factors). For instance, with money, most people associate both pain and pleasure to it. Here's how: most people think money will bring them freedom and to live the life they want on their own terms... At the same time they also associate pain with having to work very hard long hours to get wealth, having their friends and family ridicule their new wealth, being greedy and evil (it's easier for a camel to pass through the eye of a need than it is for a rich man to get into heaven). Then it's no wonder more of us aren't wealthy... And why we have such charged opposite emotions about money. It's like we're being pulled in two directions away from each other over the same subject. This is the recipe for disaster and emotional turmoil. So you should ask yourself, “What are my limiting beliefs about money?” And more importantly... “Why do I give myself permission to succeed?” You can see how this is an elegant solution to a hard problem. You don't have to actively search for answer, your subconscious mind will do it for you automatically and then manifest it in your life. But when you are using natural forces, they run on nature's time. Meaning, you wouldn't plant a seed in the ground, water it and come back the next morning looking for a tree. Work the system, work with your own subconscious mind in harmony and let nature to its course. Okay, enough with the esoteric stuff already you're saying. That's fine. I know it's not for everybody but it can really supercharge your progress if you use it right. Now onto the real juicy stuff...r

“Seth Czerepak’s book showed me an easy way to do this…maybe I should try it.” So, if you’re willing to pay the price now so you can enjoy outrageous success for the rest of your life, here’s what I suggest you learn forEACHof your marketing channels: CPL (Cost per lead): How much it costs you to capture a lead. L2C (Lead to conversion rate): The percentage of your leads who become customers. LIP (Lead Incubation Period): How long, on average, it takes for a lead to become a customer. CPC (Cost per conversion): Cost to acquire a new customer. I suggest learning this for your immediate sales and your leads that convert to sales. VPT (Value per transaction): the average amount of money you earn for each new customer sale. PM (Profit margins): the amount of money that goes towards profit every time you make a sale. I suggest you also learn this for new customer sales as well as repeat sales. VPC (Value per customer): the average amount of money earned from each customer relationship. I suggest you learn the average yearly amount, but also the average over 5 to 10 years or even the customer’s lifetime. RVR (Review Rate): The percentage of your customers who write a review that you can post on your advertising messages. This metric will tell you how effective your consumption strategy really is. RFR (Referral Rate): The percentage of your customers who refer other customers to you. This helps you proactively manage and magnify your most powerful marketing tool, word of mouth.  You don’t need a software program that costs you $12,245.37 a year to track these metrics. You don’t need an accounting solution that comes with an owner’s manual that looks like the blueprints for the Apollo rocket either. I’ve seen dozens of people go from solo small business owners to multimillionaire entrepreneurs using a single excel spreadsheet to do this. When I finally got serious about making money, I learned my numbers in just a few weeks. I used excel, and still do. Sure, the numbers were depressing at first, but that changed in a hurry. So did my income. These days, the numbers are a source of motivation and clarity that would be impossible to describe. You have to experience it for yourself. Imagine going fishing and putting on a pair of glasses that allow you to see right through the water all the way to the bottom of the ocean. Imagine going on an Easter egg hunt at night with a pair of infrared glasses while everyone else was groping around in the dark. That’s what business becomes like when you know your numbers. It’s a whole other level. So don’t worry, if finding out these numbers seems like a beast of task, just wait till we get to “Where’s Your ROI Machine?” I’ll show you how an ROI Machine is more than just a system for earning predictable profits. It’s the secret to getting crystal clarity on ALL your numbers, growing your business and pumping boatloads of money into your personal bank account. More on that later, let’s move on…

Affirmations for my subconscious mind - Will compton

Don't Lie To
 Yourself Instead of lying to yourself, which actually hurts your self esteem, ask yourself, “Why am I rich?” and your mind will have no choice but to find you an answer to that question. And your mind is so much more powerful than a search engine, it actually gives you results in the form of shaping your reality around you. Here's some of my power questions: • “Why am I wealthy, healthy and happy?” • “Why do I create value?” • “Why am I a top copywriter?” • “Why do I make $10,000 a month working 30 hours a week?” • “Why can I easily afford to live the lifestyle I want?” • “Why am I able to travel comfortably anytime I want anywhere I want?” • “Why am I capable of obtaining wealth?” Now, write down your own subconscious power searches. Just form your goals and objectives in to questions that assume you already have what you want. This technique can work for any area of your life. And it's remarkable how the results almost miraculously manifest themselves in your life. Try it out for a month and see how it improves your life.

Stories for speeches

Before Gary Halbert wrote his “Coat of Arms” letter, the most mailed piece in history (over 600,000,000 sent), he was dead broke using his utility money to pay for stamps while he and his wife sat in a dark house without running water waiting for orders that would never come. And he lived like that for years. Imagine having not one success, not even a minor one, for years and years. People calling him crazy, his wife giving him grief, but knowing you have what it takes to make it. When Ben Suarez, author of 7 Steps to Freedom, made his first minor success, he quickly lost $70,000 to a crooked list broker. It almost sunk him before he even got off the ground. He has to second mortgage his home. When John Carlton was starting out as a freelance copywriter he had an Oliveti typewriter with a sticky g key, one month's rent, a tank of gas in his beat up old P.O.S., and a lead on some books that might help him out. It's almost a right of passage for successful entrepreneurs. But it doesn't have to be that way for you. Sure, you are going to want to fail forward because that's how you learn what works is through experience. And not every ad you put out there is going to be a winner. In fact, Ted Nicholas, the legendary $6 billion direct marketer said he would be happy if one out of every ten ads was profitable. He knew that one winning ad would more than pay for the nine losers. But most people are too scared to take a risk, even a small one. As my friend Kevin used to say, “No risk, no reward.” But you aren't going to have to take a risk really. I mean, do you have a dollar to spare for a domain name? Do you have six dollars a month for hosting your website? And you're not even going to risk that much.

How to grow my marketing page!

Action Steps

 Focus first on growing your list. Your relationship with your list determines your income.

Send a mixture of stories, content, and offers to your audience. Be authentic and real.

Make an irresistible offer to your list with a specific deadline for taking action now.

Power of demonstration

The Power of Demonstration Have you ever had a friend try to describe a magic trick to you? I have. It didn't do anything for me. However, when I saw the magic trick done in person, I was blown away. Why? The power of demonstration. People, more often than not, trust what they SEE over what they hear. That's why infomercials work. They SHOW you what the product can do. From how fast your food gets juiced, to how easily you can clean up unexpected messes, to how convenient it is for you to exercise in your own home. When you're able to demonstrate your product or service for someone, you can quickly win them over and take them from prospect to customer. Now, of course, some products and services are easier to demonstrate than others. For example, if you sell soap, then it's relatively easy to show your prospects how awesome your product is. I once saw a soap distributor take two cloth napkins and smear them with oil, shoe polish, and rust. He then let them "set" for a few minutes, while filling two glass jars with water and soap. In one jar, he put one scoop of his soap. In the other jar, he put 2 bigger scoops of a leading brand's soap. After doing this and explaining to us the power of his soap, he dunked the two filthy napkins into the jars of soapy water. One dunk. Two dunks. Three dunks...and lifted them out. The difference was astonishing. His soap immediately took out the stains, while the other soap barely lightened the stains. If he told us how great his soap was, then we may or may not have believed him. But he didn't just tell us. He showed us. And he won us over immediately. In addition, the more powerful the demonstration, the faster you'll grab people's attention and build trust, confidence, and credibility with them. I once saw a show on infomercial sales geniuses Anthony Sullivan and the late Billy Mays. On the show, the two admen were showing the power of demonstration - and kind of competing with each other. The product was a gel shoe insert. They were showing how powerful and durable the insert was by taking the insert through some tests. After some minor demos with little impact, one of them grabbed the insert, wrapped it around their hand and smacked their hand with a hammer! That was impressive - or crazy, depending on how you look at it. Either way, it was a great demo that showed how much the shoe insert could take. But they weren't done yet. After some other more intense demonstrations, Billy Mays took to the street where he wrapped the insert around his hand and had a car drive over his hand. Miraculously his hand was still intact - and showed how amazing the shoe insert was! NOTE: The demonstration you use doesn't always have to correlate to the product's or service's direct benefit. Take the last example. Does wrapping your hand with a shoe insert and running a car over it have anything to do with the insert's ability to help your feet? No. But that's not the point. The point is showing the durability of the insert. The viewer makes the assumption that if it can handle the demo, then it can do everything else they say it can do. Odd assumption, but it works. I digress. My point to all this demonstration talk is this: Demonstrations build trust in you and/or your product/service faster than almost anything else! Figure out how to demonstrate YOUR product or service and you're on your way to building trust and confidence faster than the Vitamix can whip up a iPhone smoothie. (Don't get the reference?

How to market and what customers are thinking

Listen, when it comes to marketing your business, there is no better skill to have than knowing which words to use, how to use them, when to use them, and why to use them! With that being said, let's examine three questions your prospect is asking them self while reading your copy: Question #1: Is this person authentic and real? Your prospect is constantly trying to figure out if you're being "real" with them or not. Some business owners and salespeople put on a "front" when they're with a prospect. They go into "sales" mode and change their behavior, language, and even their mannerisms. It's important that you be yourself around prospects (or anyone for that matter) whether you're with them in-person, in print, on audio, or on video. Your prospect wants the real you, not some fake version of you. If they sense you're being real with them, then your credibility rises with their trust in you. If you're not being real, then the opposite is true - your credibility will plummet and their trust in you will fade away. How do you show authenticity in your copy? Start by creating your own voice in your copy. Just like we discussed earlier in this book, some writers have an authoritative voice. Some have an argumentative voice. Some have a style that's fun and witty. Some have a style that's light and poetic. What's your voice? Remember, your voice is determined by WHAT you say, as well as HOW you say it. Tempo, syntax, diction, punctuation, etc. all help the reader hear your specific voice. Practice over and over again. Write more and more copy. Eventually you'll find your voice, and when you do, you'll sound "real" to your readers.  Question #2: Is this person telling me the truth? Just like your prospect wants you to be real with them, they also want you to tell them the truth. The truth equals trust. And trust in you equals sales. Look, no one likes to be lied to. If they sense you're not telling the truth (no matter how minuscule the lie is), then they'll feel like you're playing with them and bolt faster than an Olympic sprinter being chased by a lion. Along the same line, you don't want to be too dramatic and exaggerated with your words. Sure, you want to use good, benefit-driven sales copy. But you don't want them to think, "It sounds too good to be true."  That's the kiss of death. Too good to be true. That's when you know you've crossed the line from good copy to hype copy. Your prospect needs to believe what you're saying - not doubt you. Doubt loses sales. How do you show believability in copy? One way is to actually admit when you're wrong or admit that your product has a flaw. For example, let's say that you're writing copy to sell "Voice Lessons". You tell you audience what they're going to get, why it's important for them to learn this skill, and what makes you the best choice for them. But then, you admit that your hours aren't conducive to just anyone. You're teaching singers how to make it in the real world, so you offer classes only during the day (while your competitors offer classes any time). At first this may seem like a bad idea to admit something like this. But, as long as you explain the reason behind this (and it's logical - and beneficial to your reader), your reader actually believes you more because you admitted something to them. It's almost like letting someone in on a secret. When you do, they believe and trust you more. The same concept can help you become more believable in your copy. Question #3: Is this person knowledgeable? Think about when you go out and buy something. Do you enjoy talking to a salesperson who can't answer your questions? I don't know about you, but that drives my buggy. One of my biggest pet-peeves is having my time wasted. So, when a salesperson can't answer basic questions that I have, it infuriates me. Why are they even there? They're not helping the customer-business relationship, they're hurting it. The same is true for your prospect relationships. You must be knowledgeable - and you must show them that you are. You can do this by answering their questions. You can do this with content. You can do this with well-written, educational-based copy. How do you show knowledge in copy? There are numerous ways to do this. One way is to casually mention that you're an author...or a speaker...or that you've been in the media. Another way is to teach your reader something inside your copy. So, instead of just telling your prospect about the problems they face and the solutions you have for sell, you actually teach them one of the solutions right now in your copy. By teaching them something in your copy, you passively show off your knowledge, plant the seed that you're the real deal, and show them that you know your stuff and can help them.  Ok, now it's time to start using these three questions in your copy to help you preemptively answer the questions going through your prospects mind. Remember, as copywriters it's our job to answer those questions for them as we write our copy. That way, we set their mind at ease, lower their defenses, and persuade them to take the next step with us. 

Marketing material for Practice!

Imagine sleeping better at night knowing you FINALLY delivered a CONFIDENT PRESENTATION in your office with NO STAGE FEAR and all you could hear is “WOW, he’s so CONFIDENT!!!”

How would that make you feel?

"ROCK THE STAGE:
ULTIMATE FORMULA EXPERIENCE"
is happening in Bangalore, India in 2016

Are you frustrated about not being a "good enough" presenter on the platform? Does public speaking scare you? Is this fear stopping you from going to your career's next level? Are you READY to ROCK THE STAGE and make an impact in your audience's lives? Then the information below can CHANGE YOUR LIFE, forever!!!

Picture yourself walking off stage...The audience is jumping to their feet in appreciation of YOUR powerful presentation. Now they want to follow you, they want you to be their LEADER, your manager comes to you patting your shoulder because you are a confident and excellent presenter. How will that make you feel?

Think . . .

"I owe you A LOT. I am practically 100 times more CONFIDENT & BOLD as a speaker & as an individual, all because of YOUR HELP. You made my life a lot lot BETTER & WORTHY."

- Saurabh Chharia, IT Professional, TCS

WARNING:

Our courses are NOT for people who are not subject matter experts. If you're a fresher, please don't apply for our programs. We help subject matter experts only.

You may speak well already AND you may know how to give presentations also, but do you really know how to CONNECT with your audience members every time you speak & present?

Do you?

There are many professionals "presenting" in the corporate world today. You have seen them already. I have seen them too. Those boring PPTs, those blah blah blahs, those one way presentations: "Good morning, happy to be here..", those internet-stolen jokes!

Uuuuffff!!! Enough said already, right?

When you want to stand out from the crowd by learning how to ROCK THE STAGE, you need the most practical advanced public speaking tips, connection tools and presentation skills techniques that you can use to connect deeper with your audience- be it your team members, senior management team, your potential clients or even your general audience members.

Joining  boring public speaking course in Bangalore won't teach you anything about CONFIDENCE.

Joining a theoretical presentation skills training class in Bangalore won't help you achieve RESULTS.

You need a mentor. You need a practical platform where your mentor can help you MASTER your speaking and presentation skills in the most practical capacity.

That's what I am going to show you at "ROCK THE STAGE: Ultimate Formula Experience." I show my members the step-by-step practical formula of speaking and connecting- The Ultimate A-Z Blueprint of Speaking Excellence- The Best Public Speaking Training Course in Bangalore. People constantly call and email us saying that this is the best presentation skills course they have ever attended. I am thankful to all of them.

But who am I?

Hi, I am Bishal Sarkar- known as "Mr. Practical", I am the author of "I Love Public Speaking: How to Communicate With Excellence", I am India's HIGHEST PAID Public Speaking Expert and I am creator of "ROCK THE STAGE." You may have read about me in Tmes of India where they featured me because of my success as the practical motivational speaker or you may have been to one my previous presentation skills classes in Bangalore in the past, or you may have listened to one of my 1,500 YouTube videos. But if you don't know me at all, here is my background:

- I came from a Bengali Medium Government School. My parents paid 289 Rupees a year for my school fee

- I did not know English

- I came from a small city named Siliguri (which is in West Bengal)

- I used to have terrible stage fear

- My hands and legs used to shake before a speech

- After years & years of work experience, I never felt confident and connected with my audience when I had to deliver a presentation on stage

But all of that changed when I finally decided to stop trying to be like others and started talking about real-life issues in my business presentations, presentation skills classes in Bangalore and my speeches in a way that was real, dynamic and excellent. I took classes after classes, seminars after seminars, invested a lot in coaching with some of the best speakers in the world (I will give you some of their names at the boot camp, and I will share with you what I learned from them). One of my mentors charged me 15 LACS Rupees just for 3 days of personal mentoring.

I started CONNECTING! The more of these practical tools & practical techniques I used in my presentations, the more people followed me and believed in my path. Wow!

                       

The game changed forever. With these advanced tools and techniques:

✓ I started getting promotions in my career back then
✓ I spoke to groups after groups, audience after audience, making a difference
✓ People started respecting me more
✓ People started running toward me so that I could help them develop their presentation and public speaking skills (I can do the same for you if you get selected for "ROCK THE STAGE: Ultimate Formula"- the best public speaking course in Bangalore, India)
✓ I started helping a ton of people
✓ And in the process, I started freeing up more time for my life & family also, and enjoying long quality vacations when most people are working & working (I can show you the same process if you get selected for "Rock The Stage: Ultimate Formula"- the best public speaking skills training in Bangalore)

When I started a few years back, I didn't know how to ROCK THE STAGE, so I learnt it the hard way. Good news is: you don't have to. I can make the learning curve short for you. Let's meet for a few days and I will change your speaking, forever. Hear from a few people just like you who WERE facing some of the public speaking challenges that you're currently facing:

            

      

            

   

            

            

"A couple of week back I had attended another public speaking course organized by an HR.
But Bishal’s course was ENTIRELY different, and it actually cleared my mind.
And now I am very confident.
Now I can speak to hundreds of people without any problem."

Rakesh Nair
Senior Manager, Dell, Bangalore

That's what "ROCK THE STAGE: Ultimate Forumla Experience" is all about.

Who is this MOST practical public speaking course specifically designed for?

✓ Management Professionals who need an extra EDGE in their career
✓Software engineers looking to be an Excellent presenter so they can grab their next promotion, fast
✓ Managers & Leaders who want to increase their influence within the organization
✓ Entrepreneurs looking for the best presentation skills guidance to expanmd their business
✓ Aspiring speakers who think they have a "message" within them that they want to share with the world
✓ Serious Speakers who want to ROCK THE STAGE

So, what will you learn at "ROCK THE STAGE: Ultimate Formula Experience"?

• You'll OVERCOME your stage fear so that you can speak with 100% CONFIDENCE
• ​You'll grow strong presentation openings and closings that work like a charm to grab your crowd's attention and not let them go
• You will optimize of connecting with your audience, every time
• You'll master subtly humorous to bond with your audience (even if you are not funny)
• You'll structure your presentation using 5 world-class time-tested proven ways so it's simple to for you to remember and it's for your audience to remember (this will make you POPULAR)
• You'll transition from one point to the next without EVER going blank again
• You'll turn your experience into presentation material that is unique and memorable
• You'll eliminate the most common and costly mistakes new and ordinary presenters make on stage
• You'll know exactly what to say and what not to say in your presentations to make a first class first impression in every meeting
• You'll be more confident and you'll finally master your presentation skills
• You'll get laser-focused on how to STRUCTURE your points logically so that you deliver world-class presentations that people line up to see
• You'll be positioned as an expert
• You'll feel extremely confident as your stage fear will fade away FOREVER
• You'll crisply articulate your points step-by-step without forgetting any points
• Your colleagues, senior managers, clients, and audience members will respect you more than ever before
• You'll develop speeches & presentations that you find easy, effortless, and enjoyable
• You'll feel inspired, supported, and happy to be a Super-Confident Speaker because you'll become the ULTIMATE CONFIDENT MAN on stage
• Look like a speaking star, now......and forever!!

AND I am the only person in India who gives you Live on-the-spot PRACTICAL SPEAKING FORMULA MAKEOVER! In this part of our time together, you do a portion of your presentation on stage. I stand there with you, coaching you on small tweaks that will bring out the hottest elements that add interest, curiosity, confidence and humor so you look like a STAR on stage. This is the best part of the boot camp- you are going to love this! Many people can give you tips & ideas, but nobody gives you on-the-spot training that gives you immediate results like I do. You will walk inside the course one way, and you will walk away from the event ROCKING THE STAGE!!!!

APPLY Today for "ROCK THE STAGE: Ultimate Formula Experience"- the best Public Speaking Workshop in Bangalore. I have conducted thousands of presentation skills classes in Bangalore, and now it’s your time to learn from the best, and become a SUPER-Confident, Powerful & Persuasive Presenter, for the rest of your life.

Consumer behavior is just like that. Don’t forget, your prospects and customers are human beings. And because of that,
most consumer and buying behavior is driven by unconscious
processes, without the consumer being consciously aware of it.
For that reason, we can conclude that, as a marketer,
it’s your job to understand and infl uence your prospects’
unconscious desires, fears, frustrations, motivations and
drives. Good marketers are like alchemists: We acknowledge Pre-Lessons
14
and embrace our prospects’ emotions and underlying drives;
we work with them, speak to them, and transform them into
action. Bad marketers try to logically convince their prospects
to buy their product or take a specifi c action. Marketing has
nothing to do with logic or rationality. It has everything to do
with emotions and feelings.
The two key driving emotions are shame and fear .
Of course human behavior is also driven by love and by plea￾sure, but in many cases pleasure is used to distract from an
underlying feeling of shame and fear . The porn industry isn’t
really based on pleasure; it’s based on shame, loneliness and
fear.
The three biggest expert niches are all based on shame . The per￾sonal development industry is based on shame—the idea that
“I am not good enough” and thus need to improve myself. The
fi tness industry, too, is based on shame, in terms of personal
weight, physical appearance and looks. Then there’s the dating
industry, which is entirely shame-based. The list goes on and
on: think of acne treatments, anti-aging creams, penis enlarge￾ment pills and plastic surgery. They’re all based on shame.
If you want to better understand the hidden psychological
dynamics that drive buying behavior, I strongly recommend
that you study shame . As an introduction to the topic, read
John Bradshaw ’s classic book Healing the Shame that Binds You.


The 5 costly mistakes of miserable marketers:
1. Self-centeredness, ego , narcissism and feeding one’s own emo￾tions
2. Using logic and rationale to convince prospects to take a spe￾cifi c action
3. Communicating only to the conscious mind
4. Letting assumptions and opinions dictate one’s marketing
5. Not measuring and tracking marketing results
Don’t do this. Even if you stop reading this book right now and
never touch it again, at least avoid these 5 costly mistakes. Your
business will grow a lot faster.
The 5 exceptional habits of world-class marketers:
1. Compassion , focusing on the prospect, feeding the prospect’s
emotions
2. Emotionally triggering prospects to take a specifi c action
3. Communicating to the unconscious fi rst and then to the con￾scious
4. Only relying on hard facts, numbers and test results
5. Constant and never-ending tracking and optimization
Now that you know the 5 costly mistakes of miserable market￾ers and can start replacing them with the 5 exceptional habits
of world-class marketers, you’ve got a solid new foundation
that will allow you to grow your business more efficiently.
See, most marketing is what Jeff Walker calls “hope market￾ing. ” You place an ad in a local magazine or you stick a bill￾board in front of people’s eyes and you hope that people will
somehow walk into your store or visit your website and buy
from you. But whether any of that is actually going to occur is
completely left in the dark. That’s why all bad marketers rely
on hope.
Great marketers, however, rely on predictability.
Hope marketing comes in many forms, colors and shapes. But
the predominant and most established form of hope market￾ing is branding and name recognition .
In order for you to avoid this pitfall, let me introduce you to the
next lesson

One Page Marketing - customer Avatar to craft marketing messafes

Create an Avatar:

One of the best tools for getting into the mind of your prospect is to temporarily become them by creating an avatar. Don’t worry, I’m not going to get all woo woo on you here. An avatar is a detailed exploration and description of your target customer and their life. Like a police sketch artist, you piece together a composite that creates a vivid picture of them in your mind. It helps tell their story so that you can visualize life from their perspective. It’s also important to create avatars for each type of decision maker or influencer you might encounter in your target market. For example, if you’re selling IT services to small companies in the financial services industry, you might be dealing with both the business owners and their assistants. Here’s an example of avatars for Max Cash, the owner of a successful financial planning firm, and his personal assistant, Angela Assistant. Max Cash: Max is 51 years old. He owns a successful financial planning business that has grown steadily over the past ten years. Previously, he had a career working for KPMG and some other large corporates before he went out on his own. He has a bachelor’s degree and an MBA. He’s married and has two teenage daughters and a younger son. He lives in an upper-middle-class suburb in a five-bedroom house that he’s been in for about four years. He drives a two-year-old Mercedes S-Class. He has eighteen staff members and operates from an office building that he owns. His office is a 15-minute drive from home. The business has an annual turnover of $4.5 million, which is predominantly service-based revenue. He has no IT support person on staff and delegates most of the IT and tech responsibilities to his PA, Angela Assistant. He spends about $4,000 per month on the various pieces of software that are used in his industry and give him access to the most current financial data. He knows the software helps him and his clients, but he also knows that there are many features that are going underutilized. His office server and systems are a hodgepodge of various computers mostly installed by his software vendors and that have had very little maintenance since installation. The backup systems are archaic and have never actually been tested. He’s a golf nut. His office is decorated with golf memorabilia. There are photos of him playing golf throughout. The desktop background on his computer is a beautiful panoramic photo of Pebble Beach Golf Links. In his spare time, unsurprisingly, he likes to play golf with his friends and business associates. He reads The Wall Street Journal, Bloomberg BusinessWeek, and his local newspaper. He uses an iPhone but it’s mostly used for phone calls and a little bit of email. See how this can give us a valuable insight into what the life of our prospect looks like? Now let’s look at the avatar for another influencer within our target market: Angela Assistant: Angela is 29 years old. She’s single and lives in a two-bedroom rented apartment with her cat, Sprinkles. She takes public transport to work and commutes daily for about 30 minutes. Angela is organized, always smartly dressed and very enthusiastic. Angela has been Max’s PA for the last three years when the growth of the company has really started to accelerate. She’s his right hand and he’d be totally lost without her. She organizes Max’s calendar, sets up his laptop and phone, makes and takes calls on his behalf and much, much more. She’s the glue that holds Max’s business together and she does a bit of everything from ordering stationery to IT to HR. Although her title says PA, she’s more than that. She’s really the office manager and probably even to some extent the general manager. She’s the one that staff go to when something needs to be fixed, ordered or organized. She’s tech-savvy but really out of her depth when it comes to the more technical and strategic aspects of IT systems. After work, she usually hits the gym for a workout and loves to watch new shows on Netflix. On weekends she catches up with friends and loves the nightlife. She spends a lot of time online reading beauty, fashion and celebrity gossip blogs. Angela spends most of her discretionary income on going out, entertainment and online shopping, which is like an addiction for her. Even though Angela is quite well paid, she always runs short of money, which has resulted in her having about $10,000 worth of credit card debt. She knows she needs to be better with money but there always just seems to be too many temptations for her to resist. She’s always glued to her phone, constantly texting and using social media apps. To take a step further, find an actual image to visually represent your avatar and have it in front of you whenever you’re creating marketing material for them. Hopefully, by now, you can see how powerful avatars are. They are the marketing equivalent of method acting. They get you right into the mind of your prospect, a perspective that is going to be absolutely crucial when it comes to crafting your message to your target market.

How to craft a speech based on customer problems

What keeps them awake at night, indigestion boiling up in their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top daily frustrations? What trends are occurring and will occur in their businesses or lives? What do they secretly, ardently desire most? Is there a built-in bias in the way they make decisions? For example, engineers are exceptionally analytical. Do they have their language or jargon they use? What magazines do they read? What websites do they visit? What’s this person’s day like? What’s the main dominant emotion this market feels? What is the ONE thing they crave above all else? These questions are not theoretical, pie-in-the-sky questions. They are key to your marketing success. Unless you can get into the mind of your prospect, all your other marketing efforts will be wasted—no matter how well you execute them. Unless you belong to your target market, then a large part of your initial marketing efforts should be directed at in-depth research, interviews and careful study of your target market.