Hungry customers starving, market to them - Will Compton

. 3. Setting Your Sights and Hitting The Target So you've opened a burger stand... what kind of advantages would you want to put your competition out of business? Since you can't answer me right now I'll go over the most common answers I usually get. Would you want... • ...fresher, higher quality ingredients? • ...a better, high-traffic location? • ...better advertising? • ...more loyal customers? What if I told you, you could have all that and whatever else you want, but... If you give me one simple thing, you'll never be able to compete. The most important advantage: a starving crowd. You probably could not sell a refrigerator to an Eskimo... if you didn't con them and say it's a heater or something. But you could probably sell water to a man dying of thirst... and for a good price too. First, find your starving crowd... some people call this niche marketing. Basically, find a hot niche and give them what they already want. In other words, get at the head of a parade that's already going on..