Customer Avatar and how to write a copy right for your customer avatar- Will Compton

This is where you are going to make a typical customer profile... or what's called an Avatar. This is where the work you did earlier getting in your customer's head is really going to pay off big time. Write down everything you can think to put in a profile, become a detective and really get into it. Write his gender, age, ethnicity, his interests, political views, fears, desires, location and print out a picture of what he looks like. There are only two things that guide every decision you make: the desire for pleasure or the avoidance of pain. All other motivations fall into these two categories. What pain is your marketing trying to avoid? What pleasure do they desire? Once you've answered these questions then you can craft an offer that will be hard to resist.