“Seth Czerepak’s book showed me an easy way to do this…maybe I should try it.” So, if you’re willing to pay the price now so you can enjoy outrageous success for the rest of your life, here’s what I suggest you learn forEACHof your marketing channels: CPL (Cost per lead): How much it costs you to capture a lead. L2C (Lead to conversion rate): The percentage of your leads who become customers. LIP (Lead Incubation Period): How long, on average, it takes for a lead to become a customer. CPC (Cost per conversion): Cost to acquire a new customer. I suggest learning this for your immediate sales and your leads that convert to sales. VPT (Value per transaction): the average amount of money you earn for each new customer sale. PM (Profit margins): the amount of money that goes towards profit every time you make a sale. I suggest you also learn this for new customer sales as well as repeat sales. VPC (Value per customer): the average amount of money earned from each customer relationship. I suggest you learn the average yearly amount, but also the average over 5 to 10 years or even the customer’s lifetime. RVR (Review Rate): The percentage of your customers who write a review that you can post on your advertising messages. This metric will tell you how effective your consumption strategy really is. RFR (Referral Rate): The percentage of your customers who refer other customers to you. This helps you proactively manage and magnify your most powerful marketing tool, word of mouth.  You don’t need a software program that costs you $12,245.37 a year to track these metrics. You don’t need an accounting solution that comes with an owner’s manual that looks like the blueprints for the Apollo rocket either. I’ve seen dozens of people go from solo small business owners to multimillionaire entrepreneurs using a single excel spreadsheet to do this. When I finally got serious about making money, I learned my numbers in just a few weeks. I used excel, and still do. Sure, the numbers were depressing at first, but that changed in a hurry. So did my income. These days, the numbers are a source of motivation and clarity that would be impossible to describe. You have to experience it for yourself. Imagine going fishing and putting on a pair of glasses that allow you to see right through the water all the way to the bottom of the ocean. Imagine going on an Easter egg hunt at night with a pair of infrared glasses while everyone else was groping around in the dark. That’s what business becomes like when you know your numbers. It’s a whole other level. So don’t worry, if finding out these numbers seems like a beast of task, just wait till we get to “Where’s Your ROI Machine?” I’ll show you how an ROI Machine is more than just a system for earning predictable profits. It’s the secret to getting crystal clarity on ALL your numbers, growing your business and pumping boatloads of money into your personal bank account. More on that later, let’s move on…