Willie Sutton was a prolific American bank robber. During his forty-year criminal career he stole millions of dollars and eventually spent more than half of his adult life in prison—and also managed to escape three times. Sutton was asked by reporter Mitch Ohnstad why he robbed banks. According to Ohnstad, he replied, “Because that’s where the money is.” When it comes to business the reason we want to focus so heavily on marketing is the same—because that’s where the money is.
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