Your story will lead to your glory.
My mentor once said that your story will lead you to your glory.  Do you know there is a story behind every organisation.  Microsoft started after Bill Gates dropped out of college,  Apple became famous once Steve Jobs who was fired from Apple itself came back and took the reigns at Apple. These stories are about big corporations, what is your story as a recruiter,  hiring manager and a startup owner.  I did not know how to craft a story because I come from humble beginnings and did not know to speak English well,  you would be surprised that I did schooling from a Kannada medium school where the fees was less than 100 rupees per year. But today I will give you three ingredients of what an attention grabbing story needs to have.  I made this point to let you know that the story has to be authentically yours.  Secondly,  it has to have an objective and a point to that it benefits your clients or customers.  Lastly,  it has to leave an impact in the minds of your audience.  I am Nagesh Prabhu always reminding you that Your story will lead you to your glory.