What If You Don’t Have Any Ideas For Content To Create? First apply the ‘Question’ trick. Write down all the questions clients are already asking you. Once you finish, take a short break for a few minutes. Then come back and write down all the questions clients should be asking you. Just going through this exercise should give you enough material for the next few months or even the next year. Once you get started putting yourself out there, your audience will ask you additional questions. You can keep the system rolling by answering questions that come in. If you feel you’re not able to come up with enough questions initially, go over to Amazon and search for books about your subject. You can generate ideas for ‘questions’ to answer by going through the table of contents of bestselling books or reading the reviews of those books. You can access Amazon’s Search Inside feature by clicking the image of the book itself. Scan through the table of contents. The chapter titles reveal many of the topics you want to cover. The value you share will be different from these books because it’s coming from your viewpoint and experience. But the overall ‘questions’ being answered will be the same. You can also get ideas for what to create by reading through the reviews. What do they like about the book? What did they learn in it? They’re telling you exactly what is most important to them. What don’t they like about the book? What is missing from the book? Both the good reviews and the bad reviews will leave you clues about the type of content the audience wants. As we get deeper into the research chapter, you’ll discover even more ways to find ideas just sitting out there for you in cyberspace.