Building the email list!

And with that, many recruitment/search businesses have forgotten just how valuable these lists can be. Often, these lists get treated as the mere by-product of ‘real’ marketing – they become wasted leads, failed prospects and the unconverted. Yet the truth is, your early surge of conversion just pays for the cost of the marketing – the real profits come from the second, third and subsequent wave of conversions. These subsequent waves only come if you value, nurture and develop a powerful marketing STRATEGY for your list.